Content marketing for social media
Published 1:30 am Friday, November 13, 2015
Our increasingly digital world makes it imperative for organizations to adjust if they want to get their story told. Websites, Facebook and Instagram that didn’t even exist 15 years ago are now a primary way to communicate. Today, many successful companies are using social media to tell their stories. Instead of the more traditional advertising of product features, they use stories about people and place to sell their products and services. In the communications industry this is called content marketing.
Content marketing is the art of communicating with your customers and prospects without selling. Small businesses have all of the powerful tools – websites, blogs, Facebook, YouTube – to authentically engage prospective customers through content. To make effective use of those tools, you need to tell stories that capture attention and spread.
If you are interested in learning more about how to effectively tell your story, you can register for Tim Fry’s Content Marketing workshop being held at Sunnyfield Farm 9:00-Noon on Saturday, November 14. This workshop will help turn business owners into content marketers, giving participants a framework for creating compelling stories and then getting those stories in front of customers through a variety of media channels – from company websites to social media platforms.
Instructor Tim Fry
Tim, shown left, is a global communications consultant. He has a background in storytelling, opinion research, brand campaigns and product launches for clients big and small. He has been recognized with several industry awards, including Ad Age’s “40 under 40” and PR News’ “15 to Watch.” Tim has a bachelor of science degree in foreign service from Georgetown University. When he’s not helping people tell their best stories, you’re likely to find him riding his bike, kayaking or catching Dungeness crab. He is the creator of the blog Project 468. The blog seeks to capture and promote the stories of people and place on Lopez Island. You can view his work at www.Project468.com.
Register for the Content Marketing workshop online at www.lifrc.org or contact the Lopez Island Family Resource Center at 468-4117 for more information.
