Marketing Demystified for Business Owners

James Dunn.

James Dunn.

Submitted by LIFRC

Get inspired. Get motivated. Come think outside the box with instructor James Dunn.  His new workshop has small group breakout sessions to give more individual attention. Whether you have an existing business, or an idea for a brand new business, this will be an excellent opportunity to create your 2015 marketing plan and better understand what you are really selling, and the methods and messages you can use to reach your ideal customers and move your business forward.

James has been teaching small business classes at Seattle’s Washington CASH (Community Alliance for Self-Help) for eight years. He is no ordinary instructor.

“James has that rare combination of being extremely well informed about his topic, amusing and very insightful about the participants’ ideas and proposals. I’m still quoting him whenever I can,” said Teri Murray, Orcas Island resident.

After starting several failed businesses himself, he has learned the keys to starting and running great businesses, and loves sharing that knowledge and enthusiasm with entrepreneurs. James draws on his diverse background as an artist, musician, writer and street performer, as well as the corporate jobs such as internet marketing director, sales director and vice president of business development.

James helps business owners develop intelligent plans to create successful businesses. He creates a co-op learning environment involving all participants that allows everyone to shine and flourish. He takes great pleasure working with entrepreneurs to help them follow their passions and build the lives they want to lead.

The three-hour workshop starts Saturday, Jan. 17 at 9:30 a.m. Optional breakout sessions are available only to workshop participants and will be scheduled for Saturday afternoon or Sunday morning. Breakout session participants are encouraged to bring their business fliers, cards, website or other promotional pieces for group and professional advice.

Cost for the workshop is $35 if paid by June 9, $45 otherwise. Breakout sessions available for an additional $30. The workshop is subsidized by the Lopez Island Family Resource Center as part of their Employment and Life Skills program in collaboration with the Lopez Library, and with financial support from the San Juan Economic Development Council.

The LIFRC is committed to helping islanders gain self-sufficiency through education and training. Classes are open to all San Juan County residents, and the LIFRC will help with ferry pickups and drop-offs if needed. Pre-registration is required for workshops and can be done online at or call Patsy Haber, program coordinator, at 468-4117.